Dutch Bros COACHA at Golden 1 Center

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Concert at the Dutch Bros COACHA event in Sacramento
People performing on stage in front of screens at the Dutch Bros COACHA event
Man presenting on stage at the Dutch Bros COACHA event
Musical performance at the Dutch Bros COACHA event

Client Objective

Dutch Bros wanted an internal event that felt like a celebration, not a meeting. They bring a lot of energy to their culture, so the show had to match it. Think big walk-in music, huge visuals, and a concert-style finish that made the crew feel seen.

For their Sacramento gathering at Golden 1 Center, the goal was a high-impact corporate event production with arena-scale video, stellar audio, and a show flow that could move quick. The team needed reliable playback, confident switching, and clear backstage communication so every segment landed on time and every performance hit hard.

Benefits and Results

We built the event around big visuals and repeatable cues. A multi-screen ROE LED wall gave the room a bold look from every seat. We paired it with screen management and media servers so content stayed consistent, even with fast presenter transitions.

On the audio side, we brought a concert-ready system with a mix workflow that kept speech clear and music powerful. Wireless mics and headsets let presenters move naturally, and noise reduction helped keep dialogue clean in a large venue.

We also supported camera coverage and recording so the team could capture key moments and keep backstage feeds useful. Comms tied departments together, which made the pace feel smooth instead of frantic. The result was a show that felt fun, intentional, and polished, with the energy of a live performance and the reliability of a well-run corporate production.

Key Systems

  • ROE Carbon CB3 LED video wall, five-screen array

  • Barco E2 4K screen management

  • Disguise d3 media servers for playback

  • ATEM 2 M/E production switcher

  • Sony HDC-4300 camera package with RCP control and Fujinon lenses

  • Panasonic AW-UE150 4K PTZ camera

  • Marshall POV cameras for additional angles

  • AJA Ki Pro Ultra Plus recorders with media

  • Fiber transport and conversion including AJA FiDO, Decimator MD-HX, Tac-4

  • Yamaha CL5 with Rio boxes

  • d&b concert audio package including subs, mains, and monitors

  • DPA 4066 headset microphones

  • Shure wireless systems including Axient

  • Cedar DNS1000 dialogue noise suppressor

  • FreeSpeak wireless intercom and RTS comms package

  • Perfect Cue presenter control and speaker timer

  • Epson Pro L1755U 15,000 lumen laser projector with rear projection screen package

  • Full lighting support package coordinated with trusted partners

  • Rigging support including automation package

  • Rolling stage risers and Marley floor

    If you are ready to throw your own employee party, reach out to MeyerPro today and we can help you figure out the details.