Concert at the Dutch Bros COACHA event in Sacramento
People performing on stage in front of screens at the Dutch Bros COACHA event
Man presenting on stage at the Dutch Bros COACHA event
Musical performance at the Dutch Bros COACHA event

Client Objective

Rally the Crew

Dutch Bros cultivates a fun, exciting, youthful culture with intentions of giving you an EXPERIENCE with your coffee.  We were happy to partner with them and provide a concert-like presentation, with actual musical performances at the end of the day.  The Dutch Bros team is passionate about their brand, and willing to take exciting risks to show their employees how much they care about them.

Benefits and Results

Pull out all the stops

At Golden 1 Center in Sacramento, CA, around 2,500 enthusiastic employees filled the arena for two days of team building and celebrating.  We filled multiple trucks with a whole city of flypacks, camera switching master control, graphics playback machines, concert-sized line array from d&b audiotechnik (our friends, Carlson Audio), Martin moving lights (our friends, Outlaw Lighting), massive AOTO LED wall, and some fog hazers for added effect.  Crew and clients both were ecstatic with this electrifying outcome.